LED Product Marketing Engineer

Job Summary: As an essential part of the Analog & Mixed Signal marketing team, you will apply your technical knowledge to communicate the LED driver and power management product value to the sales team and customers. The responsibilities include training the sales force and developing marketing collateral that help in understanding the technical aspects of the products. As a team member you will develop marketing tools and campaigns that attract new prospects and customers in order to reach revenue and margin goals. Essential Functions: Duties and responsibilities of this position include but are not limited to the following: • Product promotion: be able to communicate the product’s value by developing marketing strategies, product positioning and messaging that is technically accurate and concise. • Technical Knowledge and Expertise: in Analog mixed signal technology, LED driver and Power Management ICs. • Customer/Competitor Positioning: Understand the technical needs and preferences of potential customers and learn the competitor product lines. Be aware of what our competitors are doing with their products and understand (and predict) industry trends. • Marketing Collateral: Create product collateral such as presentations, whitepapers, newsletters, application notes and videos that can be used by the sales team to sell the product. • Training the Team: Capable of providing training to the sales team on the product and its features, as well as providing strategies for selling the product effectively. • Product Launch: Plan and execute product launches by working with engineering, operations, and marketing team to ensure systems (CRM, Website, datasheets, eval boards, etc.) are ready for product launch. Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative, but not limited to the knowledge, skill, and/or ability required. • Knowledge in engineering and marketing talents • Proven experience in preparing products for high volume manufacturing essential. • Good communication, negotiation, and presentation skills • Multitasking, ability to prioritize critical tasks and ensure completion of projects in timely manner. The above statements are intended to describe the general nature and level of work being performed. In addition, all employees are expected to: Promote teamwork and cooperative effort. Help train and give guidance to other employees. Maintain a clean, safe, and unobstructed work area, practice good safety habits, and utilize appropriate safety equipment. Provide customers with the highest quality products and services. Understand and apply appropriate quality improvement processes. Minimum Job Requirements: • Must have BS in Electrical Engineering or Electronics. • 2-5 years of semiconductor industry experience • Willing to Travel (20% of the time)